Every page on gametimecatering.com carries a line of code that tells Google not to list it. Not "rank it lower." Do not list it at all.
<meta name="robots" content="noindex, nofollow">
I checked all seven pages and it is on every one. This is almost always left behind by accident, usually a setting flipped during a build and never flipped back. It costs nothing to fix. But while it is there, every other improvement on this page is theoretical, because Google has been told to look away.
Worth doing right now, before our call: search Google for
site:gametimecatering.com on your phone. Whatever comes back is the honest
picture of how much of your site Google is currently willing to show anyone.
Worth saying first, because it is the part you are not paying anyone to rebuild.
Roughly in the order I would tackle them. Each says what it actually means for your business, not just what is technically wrong.
Every website sends search engines a short machine readable summary of the business behind it. Yours sends nothing at all. No business type, no address, no phone number, no service area, no hours.
For a caterer this is the expensive one. It is the difference between Google understanding "this is a catering company serving Long Valley and the surrounding towns" and Google seeing an unlabeled website it has to guess about.
The barbecue menu page is one image file with the whole menu inside it. To a person it looks fine. To Google that page contains 55 words of navigation and nothing else.
Every dish and every price on that menu is invisible to search. Nobody searching for what you actually cook can land on it. Menus are one of the highest intent things people search for, and yours is currently a photograph as far as Google is concerned.
There are 33 images across the site and 32 have no text label. Google cannot see a photograph, it reads the label attached to it, and a screen reader for a blind customer reads that same label.
So none of your food photography is doing anything for you in Google Images, which for a catering business is a real loss. People eat with their eyes and image search is where a lot of that happens.
The short description that appears under your name in search results, the summary sentence, is missing on every single page. So is the preview image that shows up when someone shares a link in a text or on Facebook.
When you do not supply that sentence, Google writes its own from whatever text it can scrape. On a page that is mostly a picture, that goes badly.
I could not find a phone number or a street address in the readable text of any page. For a local business this is the single most basic local search signal, and it is absent.
It also means a customer on a phone cannot tap to call you from most of your pages.
A page at /elementor-619/ is publicly reachable. It looks like a working draft that was never deleted, and it is the biggest page on the site by content.
Nothing terrible happens, but a stray draft page competing with your real pages is untidy, and it is the kind of thing that quietly confuses search engines about which page matters.
The tailgate parties page and the contact page each have two main headlines where there should be one. Search engines use the main headline to work out what a page is about, and two of them splits the signal.
Minor next to everything above. Listed because it is a five minute fix.
Your homepage pulls 1.4 MB across 62 separate requests. Every image on the site is an older format that has not been compressed for the web.
On a phone with a weak signal that is the difference between a customer waiting and a customer leaving. Google also uses load speed as a ranking factor.
This is not a projection. I ran the same 24 checks against your new site this morning, on the preview you have already seen. It scores 71 today and 75 the moment we point your domain at it, with no extra work beyond launching.
| Check | Site today | New site |
|---|---|---|
| Google is told what you areBusiness type, address, service area | Nothing | Caterer + address |
| Menu readable by GoogleNot trapped in a picture | Image only | Real text |
| Photos labeledWorks in Google Images | 1 of 33 | 37 of 37 |
| Description under your nameOn every page in search | 0 of 8 | 8 of 8 |
| Share preview imageWhen a link is texted or posted | 0 of 8 | 8 of 8 |
| One clear headline per pageSo Google knows the topic | 2 pages wrong | All correct |
| Homepage weightSpeed on a phone | 1.4 MB · 62 requests | 0.8 MB · 12 requests |
| Modern image formatsSame photo, half the size | None | Throughout |
| Listed in Google at allThe switch at the top of this report | Switched off | On at launch |
A well built site gets you to 83. The last 17 points are not build work, they are ongoing work, and they are the ones that decide whether people who have never heard of you ever find you.
Two of the remaining checks are about your Google Business Profile, the panel with your photos, hours and reviews that appears beside your name. Getting it into your hands is the highest value thing on this entire page for a local caterer, and we already have that recovery underway.
Once it is yours, it gets maintained rather than left alone: posts, photos, and replies to every review you get.
Your new site is eight pages, which is right for launch. But eight pages can only rank for so much. Right now there is nothing built to catch someone searching graduation party catering, or corporate lunch catering near Long Valley, or any of the specific things people type when they are ready to book.
This is the slow burn item, and it is the main thing ongoing work builds: real pages for real searches, one at a time, each one a new door into the business.
Everything here comes from free tools, most of them Google's own. They are linked below, already pointed at your site, so you can look at the same numbers I do whenever you feel like it.